About Us — Rainbow Riches Casinos

↻ Last updated 18 April 2026 · Reviewed by our UK editorial team

Rainbow Riches Casinos is the UK’s independent Rainbow Riches comparison and review site. We’re a small, UK-based editorial team that has been covering the Barcrest / Light & Wonder franchise since 2024. Our mission is to help UK players find genuinely good places to play Rainbow Riches online and offline, with honest information that isn’t dressed up as marketing.

Our Mission

The gambling affiliate industry is full of “review” sites that are really thinly-disguised advertising. We exist because we were frustrated that there was no genuinely independent UK site covering Rainbow Riches specifically — the most-played online slot in British gambling history. The result was a site dominated by branded operator pages that only cover the version they host, with no comparison, no honest pros and cons, and no information that actually helps players make informed decisions.

We built Rainbow Riches Casinos to fill that gap. We review every UKGC-licensed online casino that stocks the game — not just the ones we earn commission from. We cover every version of the franchise, from the 2009 original through Megaways to the newest releases. We maintain a full directory of offline venues — bingo halls, arcades, land casinos — where the physical cabinets can still be found. And we publish the mathematical realities of every variant, not just the marketing gloss.

Who We Are

We’re a small UK-based editorial team of gambling-industry writers and analysts. We don’t publish individual author photos or CVs because the industry has a well-documented history of bad actors targeting editorial staff at gambling sites — but our review methodology is fully documented, and every page is produced under editorial guidelines we’d happily share with any UKGC regulator or journalist who asks.

Editorial contact: use our contact page.

How We Make Money

We are an affiliate site. When readers click through to one of our recommended top 10 UK casinos and sign up to play for real money, we may receive a commission from the operator — either as a one-time signup payment or as a share of net gaming revenue, depending on the operator’s terms.

We disclose this relationship openly on every page, as required by the Advertising Standards Authority’s CAP Code rule 3.1. Our full affiliate disclosure explains exactly which operators we earn from and how that affects (or doesn’t affect) our reviews.

Importantly: we only earn commission from the 10 operators on our promoted list. The other 74 casinos in our full UK casino directory are reviewed for informational purposes only — we don’t earn a penny when readers visit those sites. This structural choice is deliberate: it lets us review the full UK market honestly without every individual review becoming a sales pitch.

Our Editorial Independence

No operator pays for placement in our top 10, and no operator can buy a higher rating. Our ranking methodology is based on objective criteria (UKGC licensing, withdrawal reliability, offer value, regulatory history, product quality) and is applied uniformly to every operator reviewed. If an operator in our top 10 falls short of our standards, we remove them — regardless of the commercial relationship.

Responsible Gambling

Gambling is entertainment. If it stops being entertainment, it should stop. We include responsible gambling information on every review, link to BeGambleAware.org and GamCare (0808 8020 133) in our footer, and we will never knowingly promote content to anyone who has expressed a desire to self-exclude.

UKGC Licensing

We cover UK Gambling Commission-licensed operators only. We do not review, rank, recommend or link to offshore or unlicensed operators, even when they “accept UK players”. Our reasoning is in our UKGC licensing guide.

Contact

General enquiries, editorial questions, factual corrections, business enquiries: contact page.

18+ only. BeGambleAware.org. Full T&Cs apply. New players only. One bonus offer per player. Minimum deposit £10. Bonus spins on selected games only and must be used within 72 hours. Bonus funds must be used within 30 days otherwise any unused bonus shall be removed. Under UK Gambling Commission rules effective 19 January 2026, wagering requirements on casino bonuses are capped at 10x. Please gamble responsibly.